Tuesday, November 9, 2010

the new search leaders

this is a short post, as a reminder to self to expand on this topic later.
it used to be that Yahoo and Google were the dominant players in search industry. not anymore. while Google is still holding the fort, trying to reinvent itself, Yahoo is now at the bottom, from what began as a slow slide to a current and realistic 'i'm in the junk pile' market position, really.
Reason i say this is, search technology for Yahoo is so far down in the dumps that it is a pain to use. Bing used to be the number one leader in horrible search technology (those days it was still called MSN SearchCenter), but now, Yahoo beats it by a mile. Bing, on the other hand, is making good for lost time and is continuously improving its technology with a whole office full of geeks at the ready, as can be proved by smarter integration with Facebook, social search, Bing maps...
Yahoo, on the other hand, continues to emphasize the 'human touch' (read: pen and paper, abacus, calligraphy, typewriter) and as a result, fails to recapture lost market share, year upon year. I'd say, if Yahoo and MSN Search could be listed on the stock exchange, put your stocks in MSN, and sell away all those Yahoo stocks you may have! :s

No comments:

Post a Comment

what do you think? leave a comment!