Bing increasingly eyeing the Social space by integrating its results with Facebook. Increased connected-ness allows you to sync status updates you share on MSN messenger with Facebook, and vis versa. You can also now see all your facebook friends in Messenger as well, which gives you the convenience of chatting with your contacts in one window only. Of course, what this means for MSN is only good news -- by showing facebook's millions of users on Messenger, it essentially broaden's their reach and impressions, meaning more ad inventory to sell, meaning more big bucks...which is good news for the Ad Sales team. It is also a win-win for Facebook -- as this allows Facebook to grow its advertising platform, which has long been a headache for the management -- as anti-privacy cries ring loud in the facebook community and users do not want to see their favourite social network plastered full of ads. Essentially, this is an advertising breakthrough for Facebook, and you can expect to see much more ads on the platform in the future.
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